Intro to Countdown Timer

Countdown Timer is a great and versatile tool to:

• Count down to an important event (i.e. end-of-season sale, product launch, or wedding timer),
• Create a sense of urgency before your sale ends (i.e. free shipping for a limited time or sale ends soon timer), or
• Count up from a number

Count to Date: Promote an upcoming event

To advertise a future event with a custom countdown, follow these steps:

1. Open the POWr Editor for your Countdown Timer
2. Click the Content tab
3. Locate the Counting section
4. Enter the Target Date and time which you are counting down to.

If you'd like to repeat the Timer after it has hit the target date, go to After Count and select Repeat. This will automatically restart the Timer to count down with the same interval until its next calculated target date.

Example: If a Countdown Timer created on May 31 with a Target Date of June 15 is set to Repeat, the new target dates will be June 30, July 15, July 30, etc.

Reset on Page Load: Create urgency in checkout

Timer per Page Load is useful for creating urgency within the checkout process. Present the buyer with the information that their order needs to be placed within the next x minutes. 

Here is how you can set this up using POWr Countdown Timer:

1. Open the POWr Editor
2. Access Counting > Count To 
3. Select Time per Page Load from the dropdown
4. Enter the time to display to the visitor when they first hit your (checkout) page.

With this option, the Timer starts at the same value every time the user refreshes the page.

Note: This option is a Starter feature.

Time per Visitor: Create urgency during purchase decision

A common use case for Countdown Timer is to display the amount of time a user has left to purchase an item at a discounted rate. Psychologically, a website visitor is more likely to make a decision and buy if they feel like they have a limited amount of time left to purchase at a better price. 

Here is how you can set this up:

1. Open the POWr Editor
2. Access Counting > Count To 
3. Select Time per Visitor from the dropdown
4. Enter the time to display to the visitor when they hit your page.

With this option, the Timer remembers the visitor and does not reset on page load.

Note: This option is a Pro feature.

Count Up: Show approximated business metrics

Another popular way to use Countdown Timer is to use the Count Up feature to animate business numbers on your site. For example, if you make one sale per second on average, enter the starting number and have the number go up by one every second. That way, you have a dynamic display of your business metrics shown to your visitors in an eye-catching way. Here is how to do this:

1. Open the POWr Editor
2. Access Counting > Count To 
3. Select Number from the dropdown
4. In Count Up vs Count Down, select Count Up.
5. Add your Starting Number and choose the update interval.