How to Add Google Tag Manager to Your POWR App

Easily connect your POWR plugin to Google Tag Manager (GTM) for improved tracking, analytics, and marketing integrations.
This feature lets you add tools like Google Analytics, Facebook Pixel, and more — all managed through your GTM container.

🧠 Want a broader example? See how to add Google Analytics to POWR Forms — the steps are similar when using GTM.

In This Article

• What is Google Tag Manager?

• Where to Find the Google Tag Manager Setting

• How to Add Your GTM ID to POWR

• FAQs / Common Issues

• Conclusion

What is Google Tag Manager?

Google Tag Manager (GTM) allows you to add tracking tags and custom scripts to your website or app without editing code. This includes tools like Google Analytics, Facebook Pixel, or other marketing tools — all managed from one place.

Now, you can integrate GTM directly into your POWR apps.

Where to Find the Google Tag Manager Setting

Depending on the POWR app you're using, the Google Tag Manager setting may appear in one of two places:

• Under the Settings tab
  (e.g., POWR PayPal Button)

• Under the Design tab
  (e.g., POWR Media Gallery)

📌 Refer to the screenshots below to see both locations:

Settings tab example:
📷 

Design tab example:
📷

How to Add Your GTM ID to POWR

Follow these steps to connect your app to Google Tag Manager:

1. Open your POWR app in the editor.

2. Go to the Settings or Design tab, depending on your app.

3. Scroll down and look for Google Tag Manager.

4. Click into the section and paste your GTM Container ID (e.g., UA-XXXXXXX).

5. Click Save.

📷

That’s it! Your POWR plugin is now connected to your GTM account.

FAQs / Common Issues

Q: What is my GTM Container ID and where do I find it?
A: It’s the unique identifier that looks like UA-XXXXXXX. You can find it in your Google Tag Manager dashboard after creating a container.

Q: Will this track all activity inside the POWR plugin?
A: The GTM integration allows tag firing and tracking for actions inside your app. For best results, make sure your container includes the correct triggers for embedded elements.

Q: I don’t see the Google Tag Manager setting in my plugin.
A: Not all POWR apps support GTM yet. If you're not seeing the option in Settings or Design, check that your app is updated or contact POWR Support.

Conclusion

Adding Google Tag Manager to your POWR app is a powerful way to gain deeper insights into how users engage with your site. Whether you want to trigger events, track conversions, or sync marketing tools, this integration gives you greater flexibility.

Need a complete example of how tracking works in action? Check out our guide to adding Google Analytics to POWR Forms.

And if you still need help, contact POWR Support — we’ll be happy to guide you.