Understanding your analytics

After you send, POWR Email shows how your campaign performed. You land on the analytics screen right after sending, and automations have a live performance view.

What you can see

• Delivery rate. How many emails reached inboxes.

• Open rate. How many recipients opened.

• Click rate. How many clicked a link.

• Bounce rate. Emails that couldn't be delivered.

• Excluded. Contacts filtered out before the send (unsubscribed, bounced, spam, or failed validation).

• Revenue. The orders and sales your email drove, tied back to the emails that earned them.

By type

• Broadcast: overall rates, plus events per recipient.

• Sequence: overall rates, plus per-email stats for each step.

• Automation: a live stats bar and graphs over time (engagement, workflow runs, engagement by email). You can edit, pause, duplicate, or delete a live automation from here.

Tips

• Give it a few minutes after sending for stats to populate.

• Use open and click rates to test subject lines and content over time.

• Watch unsubscribe and spam signals; rising numbers usually mean you're sending too often or to the wrong people.