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Anti-spam requirements for POWR Email on Shopify (CAN-SPAM)

POWR Email sends on your behalf from the United States, so every campaign follows the US CAN-SPAM Act. To stay compliant, each email you send includes:

  • An accurate From and Reply-to, so recipients know who the email is from. These are pre-filled from your account, and you can edit them.

  • A subject line that reflects the content. Don't mislead people about what's inside.

  • A valid mailing address in the footer, your own, pre-filled from onboarding.

  • A working unsubscribe link, added to the footer automatically and cannot be removed. Anyone who unsubscribes stops receiving your emails.

Beyond those, only email people who have opted in to hear from you. POWR Email automatically excludes anyone who has unsubscribed, hard bounced, reported spam, or failed a validation check, so you don't keep sending to addresses that won't deliver.

Sending to people who never opted in can lead to spam complaints, hurt your deliverability, and, under CAN-SPAM, carry penalties for each non-compliant message. POWR may pause sending for accounts that don't comply. For questions about regional rules like GDPR, contact support.