Sending domain and deliverability (Shopify)
How POWR Email sends your emails
Emails are delivered through SparkPost. By default, your emails send from a POWR (sent-with@powr.io) address on shared sending infrastructure. To send from your own address, add and verify a custom domain (see How to add DNS records for your custom sending domain).
Keeping your emails in the inbox
Only email people who have opted in.
Keep your list clean and remove unengaged contacts.
Send relevant, consistent content.
POWR Email automatically excludes anyone who has hard bounced, unsubscribed, reported spam, or failed a validation check.
Compliance
Every email includes your mailing address and a working unsubscribe link, which are required and can't be removed. You're responsible for making sure recipients have consented. For questions about rules like GDPR, contact support. See Anti-spam requirements for more.