How to Connect Instagram to POWR Social Feed App (Business or Creator Account Required)

Want to show off your latest Instagram posts on your website? With the POWR Social Feed app, you can easily connect your Instagram Business or Creator account and start displaying posts, Reels, and hashtags in just a few clicks.

⚠️ Important Update: As of December 4, 2024, Meta requires all third-party tools (including POWR) to use a Business or Creator Instagram account. Personal accounts can no longer be connected.

Don’t worry—we’ll walk you through everything step by step, from creating a Business account to connecting Instagram and Facebook.

In this Article:

🔗 How to Connect Instagram to POWR Social Feed

📲 What Is a Business or Creator Account — and Why You Need One

🔁 How to Switch to an Instagram Business or Creator Account

🔄 How to Link Instagram to a Facebook Page

🔌 Finalize Connection in POWR Social Feed

❌ What If My Current Instagram Connection Isn't a Business or Creator Account?

🔁 Reconnection Reminder

❓FAQs

🔗 How to Connect Instagram to POWR Social Feed

Step 1: Open the POWR Editor

1. Open the POWR Social Feed editor.

2. Select Create Your Own to start a new feed.

Step 2: Add an Instagram Feed

1. In the Connect tab, click + Add Feed.

2. Choose Instagram as your feed source.

3. Select your preferred connection type:

   • Basic Connection:
     Requires a public profile and a Business or Creator account. Supports only Instagram Posts.

   • Advanced Connection:
     Requires a Business or Creator account connected to a Facebook Page. Supports Posts, Hashtags, and Reels.

💡 Not sure if your Instagram is a Business or Creator account? Keep reading—we’ll show you how to check and switch if needed.

Step 3: Log In to Instagram

1. Click Continue with Instagram.

2. Enter your Instagram login credentials and click Log In.

3. Choose Save Info or Not Now (your preference).

4. When prompted, check the boxes for Profile information and Media, then click Allow.

📲 What Is a Business or Creator Account — and Why You Need One

Starting December 4, 2024, Meta enforces a new API policy that requires all Instagram accounts connected through third-party apps to be Business or Creator accounts.

Benefits of Switching to a Business/Creator Account

• Manage your Instagram account from a computer

• Access insights about followers and post performance

• Promote posts and run Instagram ads

• Add a contact button on your profile
  
  

🚨 How to check your account type:
Open your Instagram profile. If you see a “Professional dashboard”, you already have a Business or Creator account—no need to change anything.

🔁 How to Switch to an Instagram Business or Creator Account

✅ This must be done via the Instagram mobile app. Using desktop or third-party tools can cause connection issues.

Steps to switch account type:

1. Open the Instagram app.

2. Tap the three bars in the top right.

3. Scroll to For professionals > Tap Account type and tools.

4. Tap Switch to professional account.

5. Tap Continue until you reach What best describes you?

6. Choose a category, and toggle Display on profile (optional).

7. Tap Done, then OK to confirm.
   
   

🔄 How to Link Instagram to a Facebook Page

🔗 Required for Advanced Connection and for full Instagram access (including hashtags and reels).

1. Log in to your Facebook account.

2. In the left menu, click Pages.

3. Select the page you want to link.

4. Click Page Settings (bottom left).

5. In the left column, select Instagram, then click Connect Account.

6. Enter your Instagram username and password, then click Login.

7. Click Connect Account, then Confirm.

✅ You must use a professional (Business or Creator) Instagram account for this step.

🔌 Finalize Connection in POWR Social Feed

1. Return to your POWR Social Feed app.

2. Click Continue with Facebook, then log into your Facebook account.

You’ll now be prompted to:

• Select the Instagram Business or Creator account you'd like to use

  Only one Instagram account can be connected at a time. If multiple are selected, only the first will display.

• Choose the Facebook Pages linked to the Instagram account.

• Review and accept permissions so POWR can access and display your content.

Click Done to complete setup.

❌ What If My Current Instagram Connection Isn't a Business or Creator Account?

No worries! POWR allows you to switch and reconnect easily.

Here’s what to do:

1. Reopen the POWR Social Feed editor.

2. During the reconnection flow, Instagram will prompt you to upgrade your account type.

3. Click Change to Professional Account.

4. Choose Business or Creator, then select a category.

5. Click Done, allow all permissions, and click Allow.

📸 See example screenshots below for reference:

🔁 Reconnection Reminder

⏳ Instagram permissions expire every 90 days.
You’ll receive an email reminder when it’s time to reconnect. Just follow the same steps outlined above to restore access.

❓FAQs

What type of Instagram account do I need?

You need either a Business or Creator account. Personal accounts are no longer supported for third-party integrations.

Can I connect multiple Instagram accounts to one Social Feed?

No. Each Social Feed app supports only one Instagram account. To display multiple feeds, create multiple Social Feed apps.

What if my Instagram content isn’t loading?

• Make sure your account is Business/Creator type.

• Ensure it’s connected to a Facebook Page.

• Reconnect using Continue with Facebook in the POWR editor.

• Double-check that all permissions are granted.

Why do I need to use the mobile app to switch account types?

Instagram only supports account-type changes via the mobile app. Switching via desktop can lead to sync issues or incomplete permissions.

💬 Still Need Help?

If you're having trouble connecting Instagram to your POWR Social Feed or running into unexpected issues, we’re here to help.

➡️ Contact Support