POWR Email Marketing App Pricing on Shopify: Free and Pro Plans Explained
In this article
In this article group
- When to Capture your Browser Console Log
- Why Hasn't My Form Submission / Response Limit Reset?
- How to Delete Your Customers' Personal Data
- Why the user is still receiving reminder email for their cancelled subscription?
- How to unsubscribe from POWR emails
- Locked account (dispute filed by user)
- How to Delete Your POWR Account and Personal Data (Personally Identifiable Information)
- POWR Account and Login FAQ
- I can't log into my POWR account
- How do I change my POWR account's email address?
- How do I reset my password?
- How to Understand and Manage Your Cookies in POWR Apps
- Opting Out of Third Party Advertisements
- Understanding POWR Pricing: Plans, Limits, and Discounts Explained
POWR Email Marketing offers flexible pricing for Shopify merchants, whether you're just getting started with email campaigns or sending thousands of emails every month.
You can send up to 10,000 emails per month for free, or upgrade to Pro for additional sending capacity, custom domain sending, and advanced email features.
This guide explains what's included in each plan, how usage-based charges work, and how to choose the right option for your business.
POWR Email Marketing Pricing Overview
POWR Email Marketing offers two plans for Shopify merchants:
Feature | Free | Pro |
|---|---|---|
Monthly subscription | $0 | $12/month |
Included emails | 10,000/month | 20,000/month |
Additional email charges | Not included | $0.75 per additional 1,000 emails |
Contacts | Unlimited | Unlimited |
Sequences and automations | Included | Included |
Track opens, clicks, and revenue | Included | Included |
Send from your own domain | — | Included |
Smart exclusion rules for sending | — | Included |
Remove POWR branding from emails | — | Included |
Note: These prices apply to POWR Email Marketing on Shopify. Pricing and features differs on other platforms. See Email app pricing on Wix and other platforms.
Free Plan: 10,000 Emails per Month
The Free plan is ideal for merchants who want to start building their email marketing strategy without paying a monthly subscription.
What's included?
10,000 emails per month at no cost
Unlimited contacts
Full access to email sequences and automations
Tracking for email opens, clicks, and revenue
You can use the Free plan to engage customers, automate email communication, and measure campaign performance.
What happens when I reach 10,000 emails?
The Free plan includes up to 10,000 emails per month.
If your business needs to send more than this amount, consider upgrading to Pro, which includes 20,000 emails per month and usage-based billing for additional sends.
Pro Plan: $12 per Month
The Pro plan is designed for merchants who need greater email sending capacity and more control over their email marketing.
For $12 per month, Pro includes:
20,000 emails per month
Everything included in the Free plan
Sending emails from your own domain
Smart exclusion rules for sending
Removal of POWR branding from emails
If you send more than 20,000 emails in a month, additional usage charges apply.
How Usage-Based Charges Work
The Pro plan combines a fixed monthly subscription with usage-based billing.
Here's how it works:
Pay the $12 monthly subscription.
Send your first 20,000 emails at no additional charge.
For emails sent beyond 20,000, pay $0.75 per additional 1,000 emails.
This means your monthly cost increases based on the number of emails you send beyond the included allowance.
Example: Sending 25,000 Emails in One Month
If you send 30,000 emails:
Monthly Pro subscription: $12
Included emails: 20,000
Additional emails: 5,000
Usage charges: 5 × $0.75 = $3.75
Total monthly cost: $15.75
You only pay additional usage charges for emails sent beyond your included 20,000-email allowance.
Frequently Asked Questions
Is POWR Email Marketing free on Shopify?
Yes! The Free plan includes up to 10,000 emails per month, unlimited contacts, email sequences and automations, and performance tracking.
How much does POWR Email Marketing Pro cost?
The Pro plan costs $12 per month, including 20,000 emails.
Additional emails are charged at $0.75 per 1,000 emails after the included allowance.
Do I pay less if I send fewer than 20,000 emails on Pro?
No. If you send 20,000 emails or fewer during the month, your Pro subscription remains $12, excluding any applicable taxes.
Can I have unlimited contacts on the Free plan?
Yes. Both Free and Pro include unlimited contacts.
However, your monthly email sending allowance depends on your plan.
Are automations available on the Free plan?
Yes. The Free plan includes full access to sequences and automations.
Can I send emails from my own domain?
Sending from your own domain is available with the Pro plan.
Can I remove POWR branding from my emails?
Yes. The Pro plan includes the ability to remove POWR branding from your emails.
Is there a limit to how many emails I can send on Pro?
The Pro plan includes 20,000 emails per month, with usage-based charges for additional emails.
Your total monthly cost depends on how many emails you send.
Need Help?
If you have questions about POWR Email Marketing pricing, usage charges, or which plan is right for your Shopify store, our support team is happy to help.
You can also reach our team through the live chat available in the POWR app editor.
To explore your plan options, click the Upgrade from the app editor or visit the Email Marketing app listing on Shopify.